This is my past work when I'm still in JnJ working as one of their creative. The people from trade ask me if I can do an invite for Imodium and it will be use for the upcoming trade launch. They gave this problem "grab their attention, keep them reading" because most of them are just only opening it or throwing it away without reading the contents. So I made something that will make it interactive and will create a delay to open. And that delay will give them stoned time, enough for them to create curiosity that results on reading the contents inside.
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